Walker & Company is Recognized for Creative Marketing Excellence at the John Caples International Awards
NEW YORK - The Los Angeles-based worldwide direct marketing advertising firm Walker & Company, has won a major prize in one of the more hotly contested categories of the prestigious John Caples International Awards, presented at the Marriott Marquis hotel in New York City.
In the tough Business-to-Business arena, where even reaching Finalist Status is considered an honor in itself, the ten-year-old direct response ad agency took the top prize for "All I Really Want To Do Is Direct" - their clever, no-nonsense promotional effort with an appealing yet appropriately subtle Hollywood movie-land theme.
"We couldn't be more thrilled about it," Craig Walker, founder and creative director of Walker & Company, "especially because the Caples Awards are known around the world as the most severe creative competition in the industry." Walker received his Caples at the Creative Black Tie Gala awards ceremony and dinner-dance in the Marriott's Grand Ballroom, the city's largest.
The John Caples Awards program, now in its 25th year, attracted 1,134 entries from 34 countries internationally and North America. Hundreds of working creative professionals participate in the rigorous screening and judging process, sifting out 232 Finalists across 30 categories and high-tech 2-way marketing communications. Named for the legendary BBD&O copywriter John Caples (1900-1991), who studied and pioneered the measurability of different creative approaches to the same marketing challenge, the Caples Awards are now widely accepted as the standard-setter for great creative marketing communications.
In addition to the Caples Award, Walker & Company has won Efffies, Echo's, Lulu's, Pioneers and The International Advertising Festival of New York.